- Safeway Corporate (1,600 stores)
Category: Baby Care (Diapers, Wipes, Bottles, Training Pants)
- Category $ Sales: $73M (-2% vs. Year Ago)
- P&G $ Sales: $24M (-1% vs. Year Ago)
Roles
- Here Last Meeting: Category Buyers and Analyst, Supply Chain
- Not Here Last Meeting: Digital and Marketing Team
Today's Objectives
- Leverage P&G initiative and consumer insights to:
- Gain alignment for P&G to lead redesign work of Safeway.com baby care site
- Gain alignment to start investing in AdWords as part of promotional baby care launch plans
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